Knock Out Flu

Partners are welcome to use the communications materials below to promote the flu vaccine. These materials explain the importance of getting vaccinated, who is most at risk, and how to find a vaccine. Check back regularly for updated material.

Audiences: general, older adults (65 and older), people at higher risk for flu complications, school/parents, health care workers


Refer to this User Guide for an explanation of each toolkit material type and suggestions for how to use them.


English | Spanish


English | Spanish

Radio ad scripts/On-hold phone message

English | Spanish

Social media graphics, text, and sample posts

Social Media Graphics

Text to accompany social media graphics in this toolkit (all languages)

English & Spanish social media sample posts

English & Spanish banners

Video ads

Think of it as Essential (English) | Download

Think of it as Your Best Defense (English) | Download

Think of it as Essential (Spanish) | Download

Think of it as Your Best Defense (Spanish) | Download

Blog posts 

English | Spanish

Newsletter & drop-In articles

English | Spanish

Email and signature samples

English | Spanish

Email graphics

English | Spanish

Infographic: Is it COVID-19 (or is it flu)? 

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Frequently Asked Questions

English | Spanish | Vietnamese | Chinese (simplified) | Chinese (traditional) | Russian

Other Resources